Although a huge developing market with endless potential for growth, there is a tendency for western businesses to project their existing working culture, standards and goals onto this new exciting region, without first pausing for thought. The economy of Brazil is growing at an extremely fast rate, and most international organizations are looking to adapt their current marketing strategies in order to penetrate this new market.1. Although there is a trend in Latin America, and especially in Brazil, to follow those trends and products made popular in the West, there are also many items and strategies that are not suitable. Packaged foods, and ready meals for example are popular in the West's time poor society, but in Latin America they are viewed as poor nutrition and expensive and thus would not market well.Deciphering between the two is difficult; even more challenging is finding those that will work ...read more
Different topics i am interested in!